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FW25 Collection - ASYMMETRICAL

For this season, it’s all about the asymmetrical and the imperfections. The blurry images, the out of context display, the ombre coloured scarf, the oddly arranged piece of jewellery, the frizzy hair and pale skin, freckles on the face.

All these go against the conventional of beauty. 

When things and people appearing too perfect, it seems mechanical and nothing is stirred. Perhaps we are too used to the immaculately arranged grids of social media display and becoming desensitised by the constant attention bombardments content and images. 

AI is writing the perfect sentences, constructing an infallible argument or debate, winning against the top chess and GO players in the world. But why does it feel like there is a void in this utopia becoming world?

This collection is to evoke a sense of realness, good or bad. Our brain is conditioned to catch the asymmetrical and lopsidedness in the system in which alert us it might be a sense of danger lurking. The alertness is to make us feel alive. 

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